I suppose you could not find two more diametrically opposed spots on the pharmacy profession’s wheel of fortune than these two represent. A.J. is a salaried employee pharmacist who works for a mail order (PBM) outfit and Bronco owns his own drug store. Each spot has to be covered and, I suppose, that both of them are getting what they want from pharmacy.
So why are they after each other’s throats? How can this end well? Is this just a testosterone surge? It is not the least bit helpful for practitioners who have put themselves out in front to be acting so badly. Can this possibly just be an example of how low pharmacy has gotten? There is plenty of room for both of them. A.J. belittles Bronco and his West Texas practice. Bronco slams A.J. for being a traitor.
I do not see RIGHT and WRONG here. When you get right to the bottom of the funnel, they do the same thing. They provide prescription drugs for a fair price in a manner that is safe. Everything else they do is gravy. They have enormous energy and have invested time, experience and talent in making the other guy wrong and making themselves right. Isn’t that the essential game we learned as a child? Make wrong, Be right. And even if we realize that we are wrong, we will still fight like hell to convince everybody that we are right.
I believe that A.J. and Bronco could make a difference if they identified what is really wrong and addressed that. Together, as a team.